Social Desirability
Social Desirability uses 30 International Personality Item Pool statements to assess Impression-Management and Self-Deceptive Enhancement. Respondents complete 30 items using 1–5 ratings. Keyed responses are summed separately for each reported scale.
At a glance
What it measures
Social Desirability is administered here as one of the International Personality Item Pool's single-construct scales: original public-domain items catalogued at ipip.ori.org (Goldberg, 1999) and keyed to one specific individual-differences construct, rather than belonging to a broad multi-factor inventory. This form presents 30 items rated on a 5-point scale; responses are summed in the keyed direction after any reverse-worded items are recoded.
The construct label and item membership follow the IPIP catalog directly. Because this exact public-domain item set is what is administered, the standings shown in the norms section are computed on this form itself (see the cited reference-sample note), not borrowed from any other instrument.
Psychometric properties
The notes below are reproduced from the platform's psychometrics register for this instrument — the same source-cited reliability, validity, and norms text that accompanies its downloadable report.
Paulhus (1984) reports combined BIDR reliability (alpha ≈ .83 per component). IPIP-based social desirability composite (impression management + self-deception); reliability of this exact 30-item combined operationalization is not separately published.
Social desirability response bias encompasses impression management and self-deceptive enhancement. The combined score provides a broad indicator of motivated positive self-presentation relevant to clinical and research validity checks (Paulhus, 1991).
Scores are expressed as percent-of-maximum on the 1–5 accuracy scale using Higher/Average/Lower bands. No published normative tables exist for this specific IPIP operationalization.
Subscales
Impression-Management 20 items
how much you present yourself in a favorable, socially approved way
Self-Deceptive Enhancement 10 items
how much you hold an honestly positive but inflated self-view
Example item
“Would never take things that aren't mine.”
Illustrative only. During administration items are presented one screen-set at a time; response-key direction is never shown to respondents.
Scoring & interpretation
Item responses are summed within each scale (reverse-keyed items recoded first) and expressed as a population percentile against the cited reference sample, with a reliability-based confidence range where α is published.
Psychometrics & norms
| Scale | M | SD | N | α | Metric |
|---|---|---|---|---|---|
| Self-Deceptive Enhancement | 35.37 | 6.44 | 531 | 0.80 | summed raw |
Norms computed from the Eugene-Springfield Community Sample (ESCS) — Lewis R. Goldberg’s adult community panel from Eugene and Springfield, Oregon (Harvard Dataverse, doi:10.7910/DVN/UF52WY). This is a community sample and is NOT nationally representative. The mean, standard deviation, reference N and Cronbach’s α were computed directly from the raw IPIP item-level responses on THIS scale’s exact item set and reverse-keying (complete cases); reference N varies by scale and is shown with each scale below. The confidence range uses the standard error of measurement (SEM = SD·√(1−α)) from that computed α.
Source & citation
International Personality Item Pool (ipip.ori.org); facet structure after Paulhus (1984) Balanced Inventory of Desirable Responding.
References
- Paulhus, D. L. (1984). Two-component models of socially desirable responding. Journal of Personality and Social Psychology, 46(3), 598-609.
- Paulhus, D. L. (1991). Measurement and control of response bias. In J. P. Robinson, P. R. Shaver, & L. S. Wrightsman (Eds.), Measures of personality and social psychological attitudes (pp. 17-59). Academic Press.
- Goldberg, L. R. (1999). A broad-bandwidth, public domain, personality inventory. Personality Psychology in Europe, 7, 7-28.